Strategy Sparks Newsletters 


To keep the Strategy Department at TBWAChiatDay NY up to date with everything in culture, technology, thought leadership and tools, I helped develop a weekly strategy newsletter. By viewing trending news and helpful resources through a strategic lens, we provided our department with insight overviews that they could refer to in their internal and client work. Everything included in the newsletter alluded to occurring and upcoming cultural shifts, consumer behaviors, brand moments, and technological advances.