Awake Bar Advertising Campaign
Tasked with choosing a brand that hadn’t yet developed their own advertising campaign, my team and I coordinated our efforts in putting together a comprehensive plan that would aid Awake in generating more awareness amongst its target audience. One of my main contributions included conducting primary and secondary research that helped develop the insight that the target audience enjoyed the consistency of a cup of coffee in the mornings. I also helped generate ideas for brand activation tactics that contributed to the brand positioning strategy and designed the entirety of this booklet.
