Fiji Water Media Plan

By analyzing MRI consumer data and Kantar competitive media data, this Fiji Water quarter media plan came into fruition. With a $3 million budget, my team and I were able to place Fiji Water advertisements in media channels that over-indexed within our target audience which helped us exceed our reach and frequency goals. By evaluating our competition’s media spends, we also maximized our share of market and voice within our chosen media mix. These results ultimately aided Fiji Water in achieving a successful positioning strategy of proving that they’re the best hydrating agent for working out, participating in your favorite sport, or adventuring while on vacation.