Snapple Mini Ad Campaign

For a small advertising campaign for Snapple, my team had to develop a brand positioning and media strategy to increase awareness, loyalty and trail/sales volume over a 12-month period. We did this by identifying Snapple’s unique selling proposition and then creating a slogan to communicate that to the target audience. My job consisted of choosing and justifying the use of which mediums to use for this campaign, along with how much of our budget was going to be allocated to each medium.